In Part-II of our interview, K Vaitheeswaran, CEO, Fabmall talks about the size of the online market, retailing trends, and segmentation of the Indian market.

Online spending is on the increase says Vaithi. He expects that online spending will be about $300 million this year, and about 80 percent of it will be from online travel.

Non Resident Indians (NRIs) constitute a good chunk of Fabmall's customers. Vaithi discusses Fabmall's strategy to tap into the NRI market. Listen to Vaithi do some mental math (no napkin presentation for him) to figure out how big the NRI market is in the US alone.

Located in Bangalore, Karnataka, Fabmall was founded in 1999 by six engineers at a time when PC penetration in India was low, and dial-up was the main way to access the Internet. What did it take to establish the online presence? How did they go about setting up their online store and start generating revenue?

Currently the Indian retail industry is poised for a huge growth according to many analysts and researchers. R. Sriram, helped found Crossword, a successful bookstore chain comments that in the next few years 10 percent of India's GDP will be generated from the retail sector.

retail in india Retail India Fabmall India